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Lebara Mobile partners with Vodafone to launch low cost, high quality mobile services in United Kingdom.
Lebara Mobile UK Trade - Press Release

New Sales Channels for Lebara Mobile:

Successful Launch and Satisfied Customers

After launching into the Swiss market only 100 days ago, Lebara Mobile has already established a significant base of highly satisfied customers making massive savings on mobile calls to other countries. Lebara Mobile has also already established solid national partnerships providing a wide distribution network for their SIM cards and Top-ups throughout Switzerland.

Lebara Mobile opened for business on 26 February 2007 with a small highly motivated launch team and an ambitious goal. Over the last 100 days the company has grown to more than 30 employees managing the strong demand for Lebara Mobile services, especially from foreign nationals.

Lower cost calls than fixed lines
The success of Lebara Mobile in the international calling sector shows that Lebara meets the needs of many customers with its offering. Lebara Mobile has put together an easy-to-understand prepaid offer with very low prices and excellent quality of service aimed at customers who make frequent international calls and value the convenience doing this from their mobile phone. Lebara Mobile customers save around 50% and 90% per minute on calls to foreign fixed-line and mobile networks respectively when compared to other providers (see enclosed price comparison). This means that customers can now often make international calls from their mobile phone at rates lower than those of a fixed-line network.

New Lebara Mobile partners
Lebara Mobile is the first provider in Switzerland to target the market using so-called “ethnic community” specialist shops and chain stores such as e.g. Telefoncorner. Customers can also find the Lebara Mobile offering at shops that specialise in foreign products. Lebara Mobile has also forged close partnerships with established retailers to ensure nationwide coverage of the Swiss market.

Shortly after launch, Lebara acquired mobilezone as a sales and distribution partner. Since then Lebara Mobile SIM cards and Top-ups have been available from more than 120 shop branches in Switzerland. By mid-June 2007, Lebara SIM cards and top-up vouchers were on sale in over 1,800 Swiss Post offices. Partnership deals have also been signed with k kiosk (D/SWISS) and Naville (F/CH). All of this put together means that Lebara customers enjoy widespread availability of SIM cards and top-up vouchers.

Lebara Mobile
Lebara Mobile offers tailored innovative telecommunications solutions so that families, friends and colleagues can keep in touch, both at home and abroad.
Lebara Mobile was founded in 2001 as part of the Lebara Group. The Group’s headquarters are in London. Lebara Mobile has some 600,000 customers and generates annual sales in excess of EUR 160 million. The ‘Fast Track 100 listing’, produced by the Sunday Times in 2006, ranked Lebara Mobile the fourth fastest-growing private company in Great Britain.

For more information please contact:

Michel Ganouchi
Marketing Director
media@lebara-mobile.ch
Tel: 0041 (0)44 275 50 60, Mobile 0041 (0)76 290 00 90
Thurgauerstrasse 54
CH-8050 Zurich
www.lebara-mobile.ch

Lebara Mobile – slashes the cost of international mobile calling from Switzerland

Starting today, February 26 th 2007, Lebara Mobile is announcing its launch into the Swiss market. Lebara Mobile is now offering an easy-to-use , pre-paid mobile service to Swiss customers who call abroad regularly. Lebara Mobile's international rates start from only 19 Swiss cents per minute, with very low cost calls to all international destinations  

Around 1.5 million people of foreign parentage live in Switzerland , making up about 20% of the population. In the past, these customers have been forced to accept extremely high calling rates to keep in touch with their family and friends abroad. The new offering from Lebara Mobile is a prepaid mobile SIM card that makes direct international mobile phone calls very affordable, enabling customers to save between 50% and 90% on international calls to fixed line and mobile phones, compared with other providers.

Giuseppe Bonina, Lebara Mobile Country Manger Switzerland commented, “We are the first company in Switzerland really addressing the needs of customers who want to make low cost international calls from their mobile.”

Phone calls with Lebara Mobile to fixed lines in Western European are only 19 Swiss cents per minute and calls to mobile phones in these countries are just 39 Swiss cents per minute, with most other providers demanding around 1 Swiss franc. Comparisons with other countries show even higher gaps (e.g. Bosnia – 39 cents to both fixed lines and mobile networks; Turkey - 29 Swiss cents to fixed lines and 39 Swiss cents to mobile phones; Sri Lanka - 29 Swiss cents to both fixed lines and mobile networks; Thailand -19 Swiss cents to fixed lines and 25 Swiss cents to mobile networks). Lebara Mobile customers call direct from their mobile, with no access codes or PIN numbers to key in. All national calls are carried over the Sunrise network - a full list of the Lebara Mobile national and international rates are listed on www.lebara-mobile.ch.

Switzerland is the seventh country to receive Lebara Mobile services, the others being: Holland , Belgium , Denmark , Norway , Sweden and Spain . The Lebara Mobile SIM card works with all mobile handset types (Lebara Mobile customers simply use their existing mobile phones). The service supports all standard mobile services such as voice mail and international roaming, is easy to use with web based account information and administration, and is well supported by a customer services team. The SIM card is priced at 15 Swiss francs and includes 10 Swiss francs of call credit (5 Swiss francs are preloaded and customers can redeem an additional 5 Swiss francs by completing a simple form, either online or by post). Lebara Mobile products are available in selected distribution channels including calling shops, where many customers go to make international calls. Lebara Mobile will also establish a number of wider distribution partnerships, to make their products available throughout Switzerland .

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Lebara Mobile is ranked 14th in the UK 's Top 50 to Watch in Mobile

Lebara Mobile is among this year's list of companies set to dominate the UK Mobile revolution in 2007, according to Real Business Magazine . Appearing at number 14 in the list drawn up by an independent panel of UK mobile experts, the report profiles Lebara Mobile along with other young British firms picked from an initial sample of 200 companies. Report author Stephen Pritchard describes the list as “A dazzling collection of entrepreneurial talent.”

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Lebara Mobile partners with Vodafone to launch low cost, high quality mobile services in Spain

Lebara Mobile is proud to announce the launch of an exciting new prepaid mobile service for the Spanish market. Continuing their expansion after the successful roll-out of mobile services in Holland , Belgium , Denmark , Norway and Sweden , Lebara Mobile is now bringing an easy-to-use, low-cost, high-quality mobile service to Spanish consumers.

High quality network connections
To enable the launch of the new service in Spain , Lebara Mobile has established a virtual mobile network (MVNO) partnership with Vodafone . All national calls made with Lebara Mobile are carried over Vodafone's Spanish mobile network, ensuring the highest possible call quality and the most reliable connections, covering over 99% of the country. For international calls, the new service is delivered across the Lebara Mobile Advanced Global Switching Network, routing calls across multiple international networks.

Services available to all
Spain has amongst the highest number of immigrants in Europe (currently more than five million inhabitants are immigrants, making up around 9% of the population). The main immigrant groups in Spain are Latinos, Moroccans and Romanians, many of whom have strong ties to their home countries. All Lebara Mobile services are designed to appeal to a wide range of cultures and nationalities. The Lebara Mobile website ( www.lebara-mobile.es ) is maintained in five languages and the User Guide supplied with the SIM cards has instructions in no less than twelve different languages. The Lebara Mobile Customer Services team is also multi-lingual, so no matter which language customers prefer to use, Lebara Mobile can advise them.

Lebara Spain Managing Director, Marcel Timmerhuis commented, “Lebara mobile is the leading European provider to “ethnic” segments.” We understand different cultures and ethnic groups, and are experienced in offering services that really matter: high quality telephone calls, directly from your mobile phone”

Easy to use SIM Cards
All Lebara Mobile services are easy to use. Spanish customers can now simply swap their old SIM card for a new Lebara Mobile SIM and continue to use their existing mobile phones. The new service is convenient and straightforward with no requirement to buy a new handset; no monthly fees to pay; no contracts to sign, and no codes to key-in before calling. Lebara Mobile SIM Cards are available in shops throughout Spain , and come pre-loaded with 10,00 € call credit. Pre-paid top-up vouchers are also widely available in 5 €, 10 €, and 20 € denominations.

Low Cost Call Rates
Lebara Mobile's aim is to help bring families, friends and colleagues closer together. To help achieve this, Lebara Mobile's rates are designed to give Spanish customers the best value on both national and international calls .

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Lebara is revealed as the 4th fastest growing company in Britain.

Lebara today announced its inclusion in the 2006 Sunday Times Fast Track100 list of Britain’s fastest growing private companies.

Lebara recorded an increase in sales of 242% a year from an annualised £946,000 in 2002 to an annualised £37.9m in 2005. According to the Sunday Times, this performance makes Lebara the 4th fastest growing private company in Britain in 2006.

Lebara’s aim is to help bring our customers closer to their friends, families and colleagues using advanced communications technology. Lebara’s strategy has been to invest heavily in the systems, networks, distribution and customer care platforms to deliver low cost, high quality, convenient national and international calling services. This award is a fantastic recognition of the dedication and ambition of all the members of the Lebara team over the last three years

For Further information please contact:
Kristen Lazur, Sunday Times PR manager on 020 7782 7765
Email: Kristen.lazur@newsint.co.uk
Ying Chen, Fast Track, Tel: 01865 297 022
Email: ying.chen@fasttrack.co.uk

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