Lebara Values

Lebara operates a strong value system which guides every employee to achieve the company’s vision. Our purpose is to improve the lives of our customers by providing products and services that enable them to keep in touch with their loved ones back home.

Achieving the Lebara Group’s vision through our values:

  • Do the right things: in an ethical and socially responsible way
  • Lead together: through innovation and excellence
  • Do things right: provide high quality products and services which are easy to use
  • Feel the customer: become a brand that is trusted and valued by our customers

Our Target Customers:

  • First generation ethnic consumers, differentiated by country of origin
  • Other migrants needing to phone home e.g. ethnic students, ex-patriot workers, economic migrants and knowledge migrants
  • 2nd and 3rd generation ethnic consumers who also use Lebara Mobile for international calling
  • Anyone with friends and family abroad