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4 October 2011

Lebara announces Global Alliance with Nokia

Lebara announces Global Alliance with Nokia
 Delivering high-quality, low-cost international mobile services for migrant communities to customers on Nokia devices
 Stock rolled out across UK Tesco stores
 First-of-its-kind migrant MVNO-handset manufacturer deal
October 4, 2011, London, UK – Lebara, a world leading telecoms operator for migrant communities, has announced a global alliance with Nokia to deliver handsets to its customers worldwide. The agreement covers a significant six figure volume with the first devices being sold in the UK market from the beginning of October 2011. This is the first time that a migrant MVNO has agreed a global deal with a handset manufacturer.
The move supports Lebara’s ongoing commitment to providing relevant products and services to its global ethnic customer base. The handset range will include the Nokia 1616, 100, C1-01, C3-00 and the 500 models. The entry price of £24.99 per handset will include a £10 call credit. Initially the Nokia C1-01 handset bundle will be available in Tesco stores across the UK. Handsets will also be available from several other leading UK retailers, including Carphone Warehouse.
The Nokia handset bundles will be rolled out across Lebara Group operating countries over the coming weeks. The handsets will be available through a range of national retail chains including El Cortes Ingles in Spain.
DataSelect will be the UK handset distributor in 2011, with Brightpoint fulfilling the role across all other markets.
Yoganathan Ratheesan, CEO and founder of Lebara, commented: “This is a landmark deal for Lebara, helping us to further extend our brand and reach globally and signalling a new sales and distribution strategy for the organisation. We are combining our best in class service and low cost propositions with Nokia’s high quality and well-established devices, enabling us to provide our customers with more tailored options to meet their specific communication needs. Ultimately, this gives our users the opportunity to call their loved ones using the best and most appropriate solution for them.”
Victor Saeijs, Senior Vice President for Nokia Sales in Europe, said: “We are very pleased to be expanding our customer base in the dynamic MVNO market and, with the support of Brightpoint, to have found a cross-market distribution model which best meets the needs of an innovative player such as Lebara. We are also looking forward to developing our joint business as Lebara extends its reach in its current markets and expands into other territories.”
Further details on the devices and their specifications can be found on the Lebara website:
The devices will feature Lebara variant software which will enable a Lebara network lock and access to Lebara data services in each country, ensuring ultimate ease of use. The handsets will include Lebara’s own branding and an AR Rahman commissioned Lebara ring- tone on each device.
...ends... For further information and to arrange interviews please contact:
Francesca Palmiero
[email protected]
+44 20 7395 7110
Tania Chuppe
[email protected]
+44 20 7395 7078
Lebara is one of Europe’s leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international mobile products and services. Lebara provides Pay As you Go and Pay Monthly mobile SIM cards and related services customised to serve the migrant communities in seven European countries as well as Australia.
In FY2010, Lebara turned in revenues of €565m (- more than a 50% increase on FY09), and profits before tax of €21m (- a 139% rise on FY09). The company currently employs some 1,400 employees across its operations and markets.
In March 2011 the company maintained its position as the UK’s leading MVNO, when it received awards for best Mobile Virtual Network Operator and Best Customer Service at this year’s Mobile News Awards and more recently, the company picked up two new Customer Service Awards: best UK Customer Experience in Telecom Sector and best UK Customer Experience Team at the UK Customer Experience Awards. Lebara’s CEO Yoganathan Ratheesan won the Asian Business Young Entrepreneur of the Year Award in 2010. Lebara has most recently been awarded the 2011 Ruban D’Honneur, which recognises 100 European companies that demonstrate excellence, innovation and best practice in their industry.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing end-to-end supply chain solutions to leading stakeholders in the wireless industry. In 2010, Brightpoint handled approximately 99 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, repair services and reverse logistics, software loading, kitting and customised packaging, fulfilment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions.
Brightpoint has approximately 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2010, Brightpoint generated revenue of $3.6 billion. Brightpoint provides distribution and customised services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com