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7 December 2011

UK AMA Celebrates 10 Years at Wembley

 10th Anniversary of awards
 Ceremony on 22nd March 2012
 Taking place at Wembley Arena
 Nominations for all awards now open
London, UK – Wednesday, December 7, 2011 – The Lebara Mobile UK Asian Music Awards (UK AMA) 2012 launched last night announcing plans to host its 10th Anniversary show at London’s Wembley Arena.
At a glitzy launch party held at Merah in central London, The UK AMA founders announced a huge celebration was planned for next year’s awards and promised it would be their biggest, boldest and greatest event to date.
Performances from some of the most talented artists on the Asian music scene today such as Mumzy Stranger and Shide Boss gave a taste of what is to come for the 10th Anniversary Awards. Both mainstream and underground Asian stars are being lined up to perform and special guest collaborations are planned.
Abs Shaid, who founded The UK AMA, said: “I set up The UK AMA 10 years ago as I felt there wasn’t an award ceremony that acknowledged Asian culture and music. It’s such a rich and diverse culture and its popularity is reflected in the way The UK AMA has got bigger and bigger each year. The event has been an integral platform to showcase the best British Asian talent. Wembley Arena is our biggest venue yet so thousands will get to come to the awards.
“We’ve already got a very special Asian music collaboration planned with a UK chart topper and our headline performer is absolutely huge in both the Asian and non-Asian music scenes.”
Russell Atkinson, Managing Director Lebara Mobile UK, added: “Lebara is extremely proud to be the title partner of the UK Asian Music Awards. The UK AMA brings audiences together through the celebration of music and Lebara shares this passion of connecting people through low cost, high quality products and services. Lebara is also passionate about inspiring future generations into music and we look forward to giving more fans the chance to attend the UK AMA and celebrating exceptional worldwide Asian music talent at Wembley Arena next year.”
Created in 2002, The UK AMA celebrate the finest in South Asian culture from around the UK and the world featuring the best Asian singers, dancers and musicians.
Starting life on a small scale the awards recognise the growth and importance of Asian
music within the mainstream music industry and prominent Asian artists such as Panjabi MC, Nitin Sawnhey, Bally Sagoo, Jay Sean and Preeya Kalidas have all performed. The event has also attracted some top UK pop names such as Alesha Dixon, Sugababes, Taio Cruz and Chipmunk, who have all attended in previous years and embraced Asian music, fashion and culture.
The UK AMA is the only official awards recognising and celebrating Asian music in the UK and plans to become as recognisable as the MOBO Awards, which had similar humble beginnings. It is testament to the growth of The UK AMA that they have moved from Camden Roundhouse this year to Wembley in 2012.
The nomination categories opened last night allowing the public to nominate their favourite Asian music acts. For more information and to book tickets for The UK AMA see ww.theukama.com. Voting for each of the categories is now open to the public via the official website www.theukama.com.
For further information, please contact:
Sarah Gaffney on 020 7291 3034 [email protected] Aviva Waks on 0207 291 3033 [email protected]
Notes to editors:
About the UK Asian Music Awards
The UK Asian Music Awards (UK AMA) is recognised by the viewing public and the media as the only event that truly acknowledges and celebrates the diverse talent that is Asian music. Since its humble beginnings in 2002, UK AMA has provided a platform to develop and promote music of Asian origin throughout the country and beyond. More information can be found here: www.theukama.com

About Lebara Mobile
Lebara is one of Europe’s leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international mobile products and services. Lebara provides Pay As you Go and Pay Monthly mobile SIM cards and related services customised to serve the migrant communities in seven European countries as well as Australia. In March 2011, it expanded its services by launching Lebara Money in the UK, a simple and secure MasterCard® prepaid card, offering highly competitive exchange rates and no transfer fees for customers wishing to send money abroad.
In FY2010, Lebara turned in revenues of €565m (- more than a 50% increase on FY09), and profits before tax of €21m (- a 139% rise on FY09). The company currently employs some 1,400 employees across its operations and markets.
In March 2011 the company maintained its position as the UK’s leading MVNO, when it received awards for best Mobile Virtual Network Operator and Best Customer Service at this year’s Mobile News Awards and more recently, the company picked up two new Customer Service Awards: best UK Customer Experience in Telecom Sector and best UK Customer Experience Team at the UK Customer Experience Awards. Lebara’s CEO
Yoganathan Ratheesan won the Asian Business Young Entrepreneur of the Year Award in 2010. Lebara has most recently been awarded the 2011 Ruban D’Honneur, which recognises 100 European companies that demonstrate excellence, innovation and best practice in their industry. More information can be found here: www.lebara.com