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2 September 2011

Lebara People’s Choice Award

- Lebara People’s Choice Nominees Announced -
Make your opinion count and vote today
Friday 2 September 2011 – Today, The Asian Awards in partnership with Lebara
announced the four world-class nominees of the Lebara People’s Choice Award.
The 2011 nominees have been chosen for the outstanding contribution they make to their profession whilst engaging and inspiring millions of people across the globe to be the best they can be.
Ratheesan Yoganathan, CEO Lebara commented: : “We are extremely proud to sponsor the Asian Awards - honouring Asian excellence and achievements from all walks of life. These four nominees are all fantastic role models for future generations and it means a great deal to me that we are able to recognise this talent and give our customers and the public the chance to vote for their favourite nominee.”
The Lebara People’s Choice nominees are:
 Amir Khan - World Champion Boxer
 Frieda Pinto - Hollywood Actress
 Muttiah Muralitharan – Sri Lankan Cricket Legend
 Russell Peters – Stand-up Comic and Actor
Launched and awarded to cricket legend Sachin Tendulkar in 2010, the Lebara People’s Choice award is the only Asian Awards accolade that is voted for by the general public. A panel of Senior Executives and industry professionals will also debate and place their vote to decide who should ultimately win the 2011 accolade. Both the judging and public vote will carry equal weight in the final award decision. Visit www.lebara.co.uk/asianawards to review nomination details and place your vote – voting is open to midnight on Friday 16th September 2011.
The winner of the 2011 Lebara people’s Choice Award will be announced at the glittering Asian Awards ceremony at The Grosvenor House, Park Lane, London, 18th October 2011. Hosted by Lord Sebastian Coe, 1000 of the most influential and important leaders from the Asian diaspora around the world will attend the Awards which promises to be a spectacular event.
Tickets are selling fast so call +44 (0)20 7234 8732 or visit www.theasianawards.com for the opportunity to celebrate Asian Excellence and network with the world's most inspiring Asian stars in business, music, sport, the arts, science and cinema.
- Ends - For further information please contact:
Henriette Svensen Head of PR & Marketing UBM Awards

Tel: +44 (0)207 234 8753 / +44 (0)7500 917 628 Email: [email protected]
Notes for Editors:
The Asian Awards in partnership with Lebara, were an ambitious idea conceived by Paul Sagoo, entrepreneur and founder of Lemon Group, and realised by co-founder Caroline Jackson Levy, Managing Director of UBM Awards. A celebration of excellence among the global Asian community, they were launched in 2010 to recognise and reward the outstanding achievements of individuals born in or with direct family origin from India, Sri Lanka, Pakistan or Bangladesh across all disciplines of life - from business to the arts, culture, sport and public service. The inaugural ceremony drew 1,000 of the most influential people in the Asian community and raised over £100,000 for its chosen charity, Save the Children. Visit www.theasianawards.com for further information.
Lebara is one of Europe’s leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international mobile products and services. Lebara provides pre- and post-paid mobile SIM cards and related services customised to serve the migrant communities in seven European countries as well as Australia.
In FY2010, Lebara turned in revenues of €565m (- more than a 50% increase on FY09), and profits before tax of €21m (- a 139% rise on FY09). The company currently employs some 1,300 employees across its operations and markets.
In March 2011 the company maintained its position as the UK’s leading MVNO, when it received awards for best Mobile Virtual Network Operator and Best Customer Service at this year’s Mobile News Awards and more recently, the company picked up two new Customer Service Awards: best UK Customer Experience in Telecom Sector and best UK Customer Experience Team at the UK Customer Experience Awards. Lebara’s CEO Yoganathan Ratheesan won the Asian Business Young Entrepreneur of the Year Award in 2010. Lebara has most recently been awarded the 2011 Ruban D’Honneur, which recognises 100 European companies that demonstrate excellence, innovation and best practice.