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15 March 2016

Lebara wins ‘Best MVNO’ and ‘Innovative Service’ at UK Mobile News Awards 2016

  • Industry experts award Lebara for its targeted and innovative approach to serving the global migrant community
  • Mobile service wins virtual operator award for 7th consecutive year
  • Lebara Play best in class for its disruptive, all-round innovative product

London, Monday 14 March 2016: Lebara, the universal brand for the world’s migrant community, was announced as Best MVNO at the London Hilton, Park Lane, on Thursday 10th March 2016, defending their leading position for the seventh year in a row.

Their first submission for Lebara Play, the new entertainment service launched in June 2015, to win ‘Innovative Service’ impressed the industry expert panel. The service was considered an ‘all-round innovative product’ with the potential to be disruptive and praised for enabling the solid target audience to easily buy fully licensed content.

On selecting Lebara for Best MVNO, the judges recognised Lebara’s aspiration to be the ‘digital hub’ for the migrant community, being able to execute in its target market, and understanding and matching customer needs with an innovative solution to help drive revenue and ‘lock in customers’.

No other UK operator has been able to win an award for seven years, let alone seven years in a row. Lebara has won Best MVNO every year since the category’s inception. This award recognises operator differentiation, dealer, retailer and customer engagement as well as commercial performance.

Mr. Yoganathan Ratheesan, Lebara Group Chairman and CEO, said "I am incredibly happy of Lebara's double award win, especially as we continue our digital evolution to keep addressing the needs of a growing and prosperous community. Industry awards are important as recognition of excellence with endorsement from highly respected peers, and these go a long way for employee and partner engagement. I'm really grateful to the expert judges and thank the Lebara Team for making this all possible." 

An audience of more than 750 industry guests flocked to the annual awards event, which was hosted by top comedian Lee Nelson.

Lebara Play is the only multi-ethnic entertainment service bringing together top rated free and premium, fully licensed content in one place.

For more about Lebara Play and 7 day free trial, see www.play.lebara.com.

For queries, please contact [email protected]