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31 October 2007

Lebara Mobile UK Launch

From today, customers who regularly call their loved ones back home or simply want to chat to friends and colleagues abroad can now get the convenience of low-cost international calls directly from their mobile. Starting from as little as 4p per minute to countries including Poland, Romania, Australia, China and the USA, the service works via a Lebara Mobile Pay- As-You-Go SIM Card that can be used in any mobile phone to make direct international calls. Communities celebrating upcoming cultural, social and family occasions will find Lebara Mobile nearly always offers the lowest phone rates to connect with loved ones abroad.
”When you are calling overseas, the last thing you want when you may be homesick or missing friends and family abroad is to be confused by hidden costs or high call charges. But until now some customers have felt they have little or no choice, since staying in touch and having conversations with friends and extended family abroad is so important to them. Lebara Mobile’s UK launch is a new lifeline, bringing a fresh, low-cost, high quality, easy- to-use Pay-As-You-Go SIM card service that’s a real alternative,” said Robert Gaskin, UK country manager for Lebara Mobile UK.
Available from today at every Phones 4u store and in many other retailers, Lebara Mobile UK Pay-As-You-Go SIM cards can be used in all standard UK mobile phones. Electronic top- ups will also be available in over 50,000 locations around the UK and scratch cards will be available in £5, £10 and £20 values.
It is ideal for customers who simply want to talk or text message loved ones and contacts abroad. Customers will also soon be able to purchase mobile phone handsets (from the Nokia, Samsung, Motorola and Sony Ericsson ranges) and SIM bundles online at
www.lebara-mobile.co.uk.
The service is simple and easy-to-use. Customers can move their current UK mobile phone number to their Lebara Mobile UK SIM / phone and voicemail services are included. An automated and multi-lingual customer services line is available, providing a choice of clear and simple support.
All international call charge rates can be found at the following web site: www.lebara-mobile. co.uk. International calls are transferred (with no connection tariffs) to Lebara Mobile’s
Tel: + 31 (0)20 695 65 00 | Fax: + 31 (0)20 693 74 87 | Web: www.lebara.com
Lebara BV | Entrada 111 | 1096 EA Amsterdam | Holland | company reg: 34298812

lowest cost available network and users can send an SMS anywhere in the world for just 10p.
Lebara Mobile has been running similar mobile services since 2004 in Norway, Denmark, Sweden, Switzerland, Spain and the Netherlands and has amassed over 600,000 customers, giving them plenty of experience and a good understanding of the specific needs of the differing communities. To spread the word about its incredible value products, Lebara Mobile UK will be sponsoring upcoming ethnic and cultural events throughout the country, ranging from the Polish Film Festival to the Chinese New Year Festival.
Lebara Mobile is made possible through a mobile virtual network operator partnership with Vodafone UK.
Lebara Mobile UK international rates:
Tel: + 31 (0)20 695 65 00 | Fax: + 31 (0)20 693 74 87 | Web: www.lebara.com
Lebara BV | Entrada 111 | 1096 EA Amsterdam | Holland | company reg: 34298812
For further information, please contact:
Sam Routley / Kate Adlington
MS&L for Lebara Mobile
+44 (0)20 7878 3137 / 3187 [email protected] / kate.adlington@ mslpr.co.uk
Jon Fawcett
Lebara Mobile
+44 (0)20 7480 45 57 [email protected]
About Lebara Mobile
Lebara Mobile offers tailored innovative telecommunications solutions so that families, friends and colleagues can keep in touch, both at home and abroad. Lebara Mobile was founded in 2001 as part of the Lebara Group and now operates in seven European countries: the Netherlands, Denmark, Norway, Switzerland, Spain, Sweden and now the UK. Lebara Mobile has some 600,000 customers and generates annual sales in excess of EUR 162 million. The ‘Fast Track 100 listing’, produced by the Sunday Times in 2006, ranked Lebara Mobile the fourth fastest-growing private company in Great Britain.
About Vodafone
Vodafone UK has 17.6 million customers and is part of the world’s largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. Vodafone customers can now use Internet on your Mobile to view and navigate web pages and their favourite sites such as YouTube, eBay and the BBC. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport.
Vodafone UK was voted 15th Best Big Company to Work For in the Sunday Times Best Companies List, in March 2007. For more information, please visit www.vodafone.co.uk.
About Phones 4u
Phones 4u is an independent mobile retailer selling all networks and handset manufacturers’ products. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting.
Leading the way in the mobile industry through its excellent customer service, innovative advertising and differentiated in-store experience, Phones 4u has 428 stores and is still rapidly growing. Phones 4u recognises that buying a new phone can be a complex and confusing affair. Phones 4u cuts through this confusion with its unique consumer consultation process, resulting in accurate, impartial advice and a package that is right for each customer. As a result, it sells more new contracts than anyone else on the High Street.
Tel: + 31 (0)20 695 65 00 | Fax: + 31 (0)20 693 74 87 | Web: www.lebara.com
Lebara BV | Entrada 111 | 1096 EA Amsterdam | Holland | company reg: 34298812