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25 November 2010

Lebara Teams Up with Pop Duo Bonafide to Raise Funds for Pakistan Flood Victims

Lebara Teams Up with Pop Duo Bonafide to Raise Funds for Pakistan Flood Victims
November 25 2010 - Lebara Mobile, the leading provider of international mobile services and Manchester based musicians Bonafide, today announced a partnership aimed at helping the people of Pakistan rebuild their lives following the devastating floods earlier this year.
Lebara Mobile, has promised to match all proceeds* from Bonafide‟s new charity single „Jeevay Pakistan‟, euro for euro, up to the value of €100,000, creating the opportunity to raise €200,000 in total for the people of Pakistan. The single will be released this Eid and will be available on iTunes for 99p. It will also be available on the Lebara Music Portal (http://Uk.lebara.mobi) for £1.
All proceeds* from the sale of the single will be donated, via the Lebara Foundation, to the International Federation of Red Cross and Red Crescent Societies (IFRC), who are working actively on the ground with the Pakistan Red Crescent in the most devastated regions of the country.
Maz and Ziggy from Bonafide have already been helping the people of Pakistan following the severe floods in the region. Their first effort to bring awareness to the issue was a charity car wash held in their hometown of Rochdale, which helped to raise over £5,000. Since then they have been attending a host of fundraising events and donating their performance fees to ensure that the message goes right to the heart of every community.
Having already raised approximately £15,000 through their community work, Ziggy took the money to Pakistan and spent three days in Muzafgar, which is one of the worst hit areas as a result of the floods.
Bonafide are now taking their support for the cause to new heights, by releasing „Jeevay Pakistan‟ this Eid.
The song is produced by Kam Frantic, who has previously worked with the likes of Kumar Sanu, Asha Bhosle, Miss Pooja, Rahat Fateh Ali Khan and Malkit Singh. Written and composed by both Maz and Ziggy and recorded in their good friend, Hunterz’ studio, „Jeevay Pakistan‟ is a track that will undoubtedly connect the Pakistani community in the UK with their homeland and help them remember their roots.
CEO of Lebara, Ratheesan Yoganathan comments, “Nobody could fail to be moved by the desperate images of the floods in Pakistan. While the initial disaster has passed, there is still a lot of rebuilding to be done. When we heard Bonafide‟s charity single, we felt it was a truly uplifting track that gives a message of hope at such a tragic time. We‟re pleased to be supporting this initiative to help the people of Pakistan rebuild their homes and their communities. It takes one click to buy the single and Lebara will match that purchase*.”
Maz comments on the partnership with Lebara, “We‟re extremely happy to have Lebara on board. Their support and commitment to the single and the Pakistani community is

invaluable. We hope this will give people a bigger incentive to go out and buy the track and help the many families in Pakistan re-build their lives.”
Dr Mukesh Kapila, Under Secretary General at the International Federation of Red Cross and Red Crescent Societies adds: “The response from around the world has been heart-warming. But our job is far from over. It is important to keep the funds coming in for the long haul to help rebuild these devastated lives and livelihoods. We must also invest in future disaster reduction, or else this tragedy will recur. We know it can be difficult for people here to give to people in a faraway place when they may themselves be struggling financially. Bonafide‟s uplifting music brings us closer. Each single bought is a lifeline of hope to an affected family in Pakistan”.
„Jeevay Pakistan‟ will be released this Eid and will be available for download on iTunes for 99 pence. It will also be available on the Lebara Music Portal (http://Uk.lebara.mobi) for £1.*
The track will be supported by a special video featuring footage from Ziggy‟s trip to Muzafgar as well as a host of cameo appearances from celebrities lending their support to the fundraising campaign, including Pakistani cricketers Umar Gul and Saeed Ajmal, England cricketers Sajid Mahmood and Adil Rashid, pop stars Raghav, H Dhami, Mumzy, Shizzio, TQ and Hunterz, as well as TV and radio presenters Ameet Chana and Gulzaeb.
The video has already received unprecedented support with a commitment from TV channels including B4U, Star Plus, Prime TV, Imagine Dil Se, Music India and Colours to give it maximum airplay in order to help reach the €200,000 target.
* All revenue, after deduction of VAT and iTunes fees, will be donated by Bonafide and matched by Lebara Mobile; this should be no less than 50% of the retail price of each single purchased.
For more information, images and interviews, please contact:
Natasha Unalkat 020 8902 5575 Sabah Khan 020 8902 5575
Notes to editors:
About the single
‘Jeevay Pakistan‟ means long live Pakistan.
About Lebara Mobile
[email protected] [email protected]
Lebara Mobile‟s vision is to be the leader in providing low-cost, high quality international mobile services. Lebara Mobile was founded in 2001 as part of the Lebara Group. Lebara was ranked as the UK‟s fourth fastest-growing private company in the Sunday Times „Fast Track 100 listing‟ in 2006, was voted Best Newcomer at the Mobile Industry Awards in 2008, was recognised as delivering the Most Innovative Service at the 2009 Mobile News Awards, and in 2010 won the award for best MVNO at the Mobile News Awards. More information on Lebara can be found at www.lebara.co.uk.
About Bonafide
The multilingual duo, Maz and Ziggy are singers, songwriters, rappers and composers, blending English, Punjabi and Hindi music in their own unique way.
Bonafide‟s first single, „Ishq Hogaya‟ became an instant hit and reached number one on radio stations nationwide. Taken from their debut album, „Life Through Melody‟ 'Ishq Hogaya is a feel-good summer track which still keeps people on the dancefloor. It also led to Bonafide being 'marked for the month' on B4U Music, a platform usually associated with top Bollywood stars.
The Manchester based duo have developed a large fan base nationwide and internationally, pleasing the crowd everywhere they perform. To date Bonafide have performed in over 30 cities around the world including Dubai and Lahore. One of their most memorable performances was when they performed at Shilpa Shetty's birthday in 2007 at Victorian Quarters in Leeds.
For more information on Bonafide, please log on to www.bonafideworld.com