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6 May 2010

Lebara Mobile enters French market

France is a strong market for international calling, with its large population of migrants, ex-patriot workers, students and residents with international connections. Lebara Mobile’s heritage of serving multi-cultural communities in the other seven countries in which it operates has enabled it to develop a deep understanding of the needs of these customers.
Yoganathan Ratheesan, CEO of Lebara, commented: “France represents a significant opportunity for Lebara. We feel that our target audiences continue to be underserved and we are confident that our proven success can be replicated in the French market, ultimately displacing pre-paid international calling cards.”
Lebara Mobile, one of the fastest-growing European telecoms companies, has created a unique go-to- market distribution strategy to make its services available to customers living in France who regularly make international calls, particularly migrant communities who want to keep in close contact with friends and family back home. Given the regionalised nature of the French market, Lebara will use a combination of well-known shops and independent retailers, telecom outlets and tobacconists to reach customers all over France, with top-ups available from e-terminals and as scratchcards. SIM cards and top-ups will also soon be available through: www.lebara-mobile.fr.
Uniquely, for the French market, Lebara Mobile airtime vouchers will not expire. This means that Lebara Mobile customers can choose to use their credit as and when they like giving them peace of mind as well as great value.
Yoganathan Ratheesan continued: “This is a particularly exciting time for Lebara, following our German market entry in January this year and the first market launch of our mobile internet and content services in the UK last month. We know that our services mean more to our customers than just making calls – they are an important bond with family and friends, and we look forward to making that bond as easy and low-cost as possible for French consumers.”
Lebara provides high-quality, reliable call connections though its close relationships with over 70 global tele- communications carriers, as well as excellent network coverage as a result of its partnership with Bouygues Telecom. Lebara customers can also expect transparent and honest pricing, and access to a dedicated multi- lingual customer services team who can answer queries in up to 22 different languages, including Arabic, Chinese and Turkish.
With Lebara Mobile, international calls start from just 9 cents per minute, national calls are 15 cents per minute, and national and international SMSs are 10 cents and 15 cents each respectively. A call set-up charge of 9 cents applies to all calls: national calls are billed by the second and international calls are billed per minute. To celebrate the launch, Lebara Mobile is offering an extra 50 percent credit free on all top-ups for a limited time and free calls to other Lebara customers in France when they top-up.
About Lebara
Lebara’s vision is to be the leader in providing low-cost, high quality international mobile services.
Lebara Mobile was founded in 2001 as part of the Lebara Group. Lebara was ranked as the UK’s fourth fastest-growing private company in the Sunday Times ‘Fast Track 100 listing’ in 2006, was voted Best Newcomer at the Mobile Industry Awards in 2008, was recognised as delivering the Most Innovative Service at the 2009 Mobile News Awards and in 2010 won the award for best MVNO at the Mobile News Awards.
For more information, please contact Sam Harrisingh / Audrey Blackburn, MS&L for Lebara Mobile
+44 (0)20 7878 3137 / 3255, [email protected] / [email protected]