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14 July 2011

Lebara Runs Cricket Campaign For India Series

PRESS RELEASE
LEBARA RUNS CRICKET CAMPAIGN FOR INDIA SERIES
- Lebara launches series of promotions giving fans the opportunity to win tickets to the India Series and 2012 Indian Premier League Final -
Thursday 14 July 2011 – Lebara, the market leader in providing high quality, low-cost international mobile services from the UK, has launched a number of promotions for cricket fans around the upcoming India Series against England. These include tickets for the sold- out matches and an all expenses paid trip for two to the final of the 2012 Indian Premier League.
Win Tickets
This summer’s much anticipated series against the current World Champions India, is a sell- out, but Lebara customers can still get hold of much sought after tickets. From now until 31st August, 5 pairs of tickets will be drawn every day exclusively for Lebara customers. To register, customers simply need to register on-line at www.lebara-mobile.co.uk/cricket. For every £10 top-up bought on Lebara Pay As You Go and £10 spent on Pay Monthly, customers will receive one entry into the daily draw to win tickets. Lebara Money customers will receive five entries when they sign up to the newly launched Lebara Mastercard.
Predict the Lebara Wicket
In addition, cricket fans can test their cricketing knowledge in the ‘The Lebara Wicket’, an on- line predictions game, where players will be in with a chance of winning some fantastic prizes, including an all expenses paid trip for two to the final of the 2012 India Premier League.
Players sign up on-line at www.lebara-mobile.co.uk/wicket and predict the outcome of a number of questions relating to each match in the series against India. The type of question asked includes, ‘Who will be the Top Scoring Batsman (1st and 2nd innings combined) in the 1st Test Match between England and India?’ Each question requires either a multiple choice or numerical answer. Points are allocated based on how close the player gets to the correct answer.
There are several opportunities for players to win prizes: the top three players of each individual game (of which there are 10 left in the current league) will win prizes and players

only need to play four of the remaining 10 games, to be in with a chance of winning the grand prize - a five star trip for two to the final of the 2012 India Premier League in India.
The Lebara Wicket is open to all members of the public aged 16 years old and over. Terms and conditions apply and are available on the Lebara website www.lebara- mobile.co.uk/wicket.
Yoganathan Ratheesan, CEO of Lebara, commented: “What better way to celebrate our customers’ passion for cricket than by offering them exclusive tickets and by launching this game for fans keen to test their cricketing expertise. There is a huge international cricket fan base in the UK and we’re looking forward to engaging with them this summer.”
This activity has been developed as part of Lebara’s sponsorship of the nine cricket Test Match Grounds in England and Wales in 2011.
...ends... For further information, please contact:
Sarah Mayo, PR & Sponsorship Manager
sarah.mayo@lebara.com or 0203 036 3292
ABOUT LEBARA
Lebara is one of Europe’s leading telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost international mobile products and services. Lebara provides pre- and post-paid mobile SIM cards and related services customised to serve the migrant communities in seven European countries as well as Australia.
In FY2010, Lebara turned in revenues of €565m (- more than a 50% increase on FY09), and profits before tax of €21m (- a 139% rise on FY09). The company currently employs some 1,300 employees across its operations and markets.
In March 2011 the company maintained its position as the UK’s leading MVNO, when it received awards for best Mobile Virtual Network Operator and Best Customer Service at this year’s Mobile News Awards. Lebara’s CEO Yoganathan Ratheesan won the Asian Business Young Entrepreneur of the Year Award in 2010.