21 November 2013
Lebara launches customer campaign to support 100,000 children in Sri Lanka.
Lebara, one of Europe’s leading telecoms operators for ethnic and migrant communities, has launched a new initiative to drive more funding into rebuilding the Tamil community in Sri Lanka during 2014. Lebara already supports charity projects in Sri Lanka through its philanthropic arm, the Lebara Foundation.
For every €10 credit customers top up, the company will donate €1*. Customers will also be able to help in choosing how the donation is spent; they just need to respond to an SMS which gives them the option of access and improvement of education, providing healthcare or orphanage support in Sri Lanka.
The Lebara Foundation has donated over £1million since 2010, helping to improve the quality of life of over 30,000 children in Tamil communities by providing access to education, healthcare and housing. This aims to give them significantly improved chances of having a prosperous future.
Lebara recently donated €100,000 to the UNHCR to help provide immediate aid to the victims of Typhoon Haiyan. The UNHCR partnership enables both parties to continue their commitment in safeguarding the rights and well-being of refugees.
Testament to its charitable commitment, Lebara was awarded for being the Best Social and Community Enterprise at the Mobile News Awards 2013 in March 2013.
The Lebara Foundation has already delivered the following support and facilities in Sri Lanka.
Scholarship programmes were set up to cover eight districts, funding 1,000 children.
A Lebara Library was opened in Kilinochchi with two lecture halls, equipped with electronic
and printed resources.
Healthcare - Artificial Limbs
Working with a local specialist doctor, prosthetic limbs are being sourced and provided to 1,000 of the poorest people who need them. There are approximately 5,000 amputees in the northern region of Sri Lanka.
A rehabilitation and treatment centre is being planned.
Housing & Shelter
Lebara has built 100 houses with more on the way to provide accommodation for people who have lost their home. There are an estimated 95,000 people displaced by long-running conflict.
* £1 will be donated for every £10 top up in the UK, 1 DKK for every 10 DKK in Denmark and $1 for every $10 in Australia.
About Lebara Mobile
Lebara is one of Europe’s leading mobile telecoms operators, enhancing the lives of migrant communities by providing high quality and low cost mobile products and services. Lebara provides
￼Pay As You Go mobile SIM cards and related products and services customised to serve the international communities in six European countries and Australia calling around the globe. Customers have recognised Lebara for being trustworthy, honest, simple and offering great value. **
Lebara expanded its services by launching Lebara Money initially in the UK, a simple and secure MasterCard® prepaid card and fast and reliable money transfer services using MoneyGram, both offering competitive rates for customers wishing to send money abroad and international mobile top up services.
Lebara has been recognised for its innovation and business success as well as it as its best in class customer service through several industry awards including the latest Best MVNO at the Mobile Industry Awards 2013, Best Large Contact Centre at the European Call Centre and Customer Service Awards 2012 and 2013 and Best MVNO, for four years running, and Best Community and Social Enterprise at the Mobile News Awards 2013.
Lebara is committed to giving back to the communities it serves through its Foundation, established in 2008. In five years, the founders have donated over €11 million to help protect and educate more than 200,000 disadvantaged children in 11 countries where Lebara customers have family and friends.
More information can be found here:
http://www.lebara.com www.lebara-money.com http://www.lebarafoundation.org
** Source: ICM Lebara customer research 2010.